Social media isn’t easy. Sure, you can wrap your head around it and use it, but are you using it effectively? You won’t know if you aren’t measuring the results of your efforts.

Learning Objectives
This three hour workshop will look at all the options of platforms you have with social media, and the tools needed to use them effectively. We’ve taken the time to break down the tools and resources you need, and will help you use your time as effectively as possible on social media with measurement, campaign management, and analytics that matter.

Questions that will be addressed:

• Which social media platforms should my organization be on?
• How can I effectively manage my organization’s social media accounts?
• What free tools can will best help me make my online efforts more efficient?

Bring your laptop to this interactive session. You will have a chance to compose and schedule posts, and explore the free analytic tools which come with each of these applications.

Who Should Attend
Anyone who works with social media. This includes anyone in your organization who

• monitors your social media feeds
• composes posts
• approves and schedules posts
• sets goals and measures impact

Instructor
Darcy Boucher is founder and president of Bowda PR, a boutique PR agency that connects businesses with their audiences through all aspects of communication; from social media management to content creation, to branding and media relations. Darcy is a reservist with the Royal Canadian Navy (RCN), and also works as a communications advisor with the RCN. There, she manages their national level online presence, and advises senior leadership on social media best practices. Fluent in English, French, and Spanish, Darcy’s passion is helping fledgling initiatives to thrive.