Are you looking to start a new business or expand an existing one? Market research can help you to better understand your market. It is one of the most important things you can do to ensure the success of your business idea.

This workshop discusses how to conduct market research, outlines the types of market research, and provides tips on how to plan your search.

Included are specific examples to illustrate how to use the many free resources available to you to obtain specific information.

Presented by a Business Librarian.