If you want to use Social Media to promote your business, it is quickly becoming important to understand and use promoted posts/tweets, ads and other paid-for advertising. Join us for a discussion on the Why and How to take advantage of this opportunity to get your message out to an increased audience. Learn what not to do and make sure you spend your money wisely.
Speaker Bio: Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world.

After 20 years in the corporate private sector, Robert first started his business 10½ years ago and now has built his business into two companies to better serve the business community and their IT needs and now has two divisions – The Social Business and ClubIT, which serves the business community through unique products and services designed to protect and bring value-added technology support to businesses.

Robert is the President of The Social Business, an Digital Marketing Firm specializing in website, Search Engine Optimization (SEO) and Social Media Marketing. With offices in the Toronto GTA and Ottawa, The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today’s communication with customers and potential customers.