Dec 16 @ 1:00 pm – 2:15 pm
Uncover Your Website Secrets with Google Analytics 4 (GA4) (Virtual)
About this workshop:
If your website could tell you the story about what makes your business successful online, would you listen?
The beauty is that your website CAN tell you that story, and that this powerful story is narrated by no other than Google Analytics 4 (GA4) – the website analytics tool. Unlocking that story is as simple as knowing what questions to ask.
In this interactive beginner-level seminar, you will learn how to unlock the story (and most importantly – the potential!) of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website.
Who should attend:
- Google Analytics beginners, with an existing GA4 account or not
- Google Analytics 4 users who want to improve their understanding of the tool and unlock more opportunities
What you will learn:
- Which reports are the most helpful
- How to determine where your visitors are coming from
- How to evaluate the extent to which your website is contributing to your business goals
Make sure to bring your questions! By the time you’re done, you will be able to make more strategic decisions for your business that will in turn make your narrative stronger.
About the speaker:
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.