Building a One-Page Marketing Strategy

Marketing is a huge part of moving any business forward. More than having a “marketing department”, or outsourcing your marketing to a third-party, it needs to be embedded into every part of your business – from tech to HR to digital. But when not every employee is a “marketer”, how can this be achieved? This episode will lean into:
• How do you collaborate with your marketers?

• How does your organizational vision get transmitted to your team?

• When do you rely on “the experts” and when do you veto with your “gut”?

• How to set marketing priorities? (It all takes time, after all…)